Marketing and Business Law

Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time
Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., Jan 17 2025, Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A. (eds.). Cham: Springer Nature Switzerland, p. 113-134 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Coach’s Playbook: Top 10 Key Takeaways
Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., 2025, Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A. (eds.). Cham: Springer Nature Switzerland, p. 141-144 4 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Coin Toss: Advertising Matters
Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., 2025, Winning the Advertising Game: Lessons from the Super Bowl Ad Champions. Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A. (eds.). Cham: Springer Nature Switzerland, p. 17-35 19 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Royal Holloway University of London
Namin, A. (Visiting researcher)
2025
Activity: Visiting an external institution › Visiting an external academic institution
ANA Educational Foundation’s Visiting Professor Program (External organization)
Namin, A. (Chair)
2023
Activity: Membership › Membership of committee
American Collegiate Retailing Association Conference (External organization)
Namin, A. (Chair)
2023
Activity: Membership › Membership of committee

Fulbright Scholar Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Geraldine Rosa Henderson Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)
Marketing Management Association (MMA) Master Teacher Award
Namin, A. (Recipient), 2024
Prize: Prize (including medals and awards)

Profiles