Marketing and Business Law

Research output

Research output per year 1977 2015 2016 2017 2019 2020 2021 2022 2024 2025 2025

• 183 Article
• 56 Chapter
• 10 Review article
• 9 Honors Thesis
• 29 More
  • 5 Book
  • 5 Conference contribution
  • 5 Comment/debate
  • 5 Editorial
  • 3 Foreword/postscript
  • 2 Paper
  • 1 Chapter (peer-reviewed)
  • 1 Conference article
  • 1 Literature review
  • 1 Other contribution

Research output per year

Research output per year

Search results

• 2025

  Winning the Advertising Game: Lessons from the Super Bowl Ad Champions

  Raithel, S., Taylor, C. R., Stewart, D. W. & Mafael, A., 2025, Cham: Springer Nature Switzerland. (Business Guides on the Go)

  Research output: Book/Report › Book
• 2024

  Maladaptive Consumer Behavior: Theory, Research, and Intervention

  Martin, I. M. (Editor) & Stewart, D. W. (Editor), 2024, Springer Nature Switzerland. (Palgrave Studies in Marketing, Organizations and Society)

  Research output: Book/Report › Book
• 2019

  Financial Dimensions of Marketing Decisions

  Stewart, D., 2019

  Research output: Book/Report › Book
• 2016

  Accountable marketing: Linking marketing actions to financial performance

  Stewart, D. W. & Gugel, C. T., 2016, Taylor and Francis Inc. 274 p.

  Research output: Book/Report › Book
• 2014

  The Handbook of Persuasion and Social Marketing

  Stewart, D. W. (Editor), 2014, Bloomsbury Publishing Plc. 380 p.

  Research output: Book/Report › Book