Marketing and Business Law

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  • 2019

    Conceptual Approaches to Channel Design and Governance

    John, G., Viswanathan, M. & Ghosh, M., 2019, Handbook Of Research On Distribution Channels. Ingene, C., Brown, J. & Dant, R. (eds.). p. 375-378 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  • Introduction

    Stewart, D. W., May 4 2019, Financial Dimensions Of Marketing Decisions. p. 1-5 5 p.

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

  • 2016

    Preface

    Stewart, D. W. & Gugel, C. T., 2016, Accountable Marketing: Linking Marketing Actions to Financial Performance. Taylor and Francis Inc., p. xx-xxii

    Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript