Research output per year
Research output per year
Search results
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2022
Using Analytics to Segment American, French, and French-Canadian Consumers’ Choice: An Abstract
Namin, A., Petrescu, M. & Richard, M. O., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 443-444 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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2020
An Investigation of Slacktivism in Online Donation Campaigns: An Abstract
Dehdashti, Y., Chonko, L. B., Namin, A. & Ratchford, B. T., Jun 16 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 413-414 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter