Andrew Rohm

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2017

Connecting Social Media and Traditional Media: Best & Worst Practices
Rohm, A., Hanna, R. & Crittenden, V., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 919 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Open Access
Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract
Rohm, A., Kaltcheva, V. & Hamilton, M., Apr 30 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1283 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter

Open Access

Research output