Andrew Rohm

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2008

Toward a framework for assessing covert marketing practices
Milne, G. R., Bahl, S. & Rohm, A., 2008, In: Journal of Public Policy and Marketing. 27, 1, p. 57-62 6 p.
Research output: Contribution to journal › Review article › peer-review
2005

The coming era of "brand in the hand" marketing
Sultan, F. & Rohm, A., Sep 2005, In: MIT Sloan Management Review. 47, 1, p. 83-90+95
Research output: Contribution to journal › Review article › peer-review
2004

Consumers' protection of online privacy and identity
Milne, G. R., Rohm, A. J. & Bahl, S., 2004, In: Journal of Consumer Affairs. 38, 2, p. 217-232 16 p.
Research output: Contribution to journal › Review article › peer-review
The Evolution of E-Business
Rohm, A. J. & Sultan, F., Jan 2004, In: Marketing Management. 13, 1, p. 32-37 6 p.
Research output: Contribution to journal › Review article › peer-review
The use of online marketplaces for competitive advantage: A Latin American perspective
Rohm, A. J., Kashyap, V., Brashear, T. G. & Milne, G. R., 2004, In: Journal of Business and Industrial Marketing. 19, 6, p. 372-385 14 p.
Research output: Contribution to journal › Review article › peer-review
2003

The 411 on Mobile Privacy
Milne, G. R. & Rohm, A. J., Jul 2003, In: Marketing Management. 12, 4, p. 40-45 6 p.
Research output: Contribution to journal › Review article › peer-review

Research output