Research output per year
Research output per year
Research output
- 2 Article
Search results
-
2020
The impact of collective brand personification on happiness and brand loyalty
Braxton, D. & Lau-Gesk, L., Sep 30 2020, In: European Journal of Marketing. 54, 10, p. 2365-2386 22 p.Research output: Contribution to journal › Article › peer-review
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2019
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, D. F., Muehling, D. D. & Joireman, J., Apr 3 2019, In: Journal of Marketing Communications. 25, 3, p. 247-267 21 p.Research output: Contribution to journal › Article › peer-review