Projects per year
Personal profile
About
John leads the library's efforts in reaching and serving its diverse user populations. He provide leadership and management of all efforts to promote the library as the intellectual and cultural center of the campus community through programming, exhibitions, marketing, publications, and orientations. Additionally, he steward relationships with the library's benefactors through communication, special programming, and services. Prior to working at Loyola Marymount University, John was the Reference & Instruction Librarian for Whittier College.
Related documents
Education/Academic qualification
School of Library and Information Science, MLIS, San Jose State University
2009 → 2011
Graduate School of Arts & Sciences, MA, University of Virginia
2005 → 2007
BA, Troy University
2000 → 2005
Research Interests
- Academic Libraries
- Outreach
- Social Media
- Marketing
Disciplines
- Library and Information Science
Projects
- 2 Finished
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Competencies for Academic Library Outreach Work
Eslami, J. (CoI), Jackson, J. (CoI), LeMire, S. (CoI), Lopez Morgan, R. (CoI), Poljak, L. (CoI) & VerMeulen, A. (CoI)
7/1/22 → 10/1/23
Project: Other project
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Professional Development for Online Instruction Librarians
Herzog, A. (CoI), Jackson, J. (CoI), Palmer, M. (CoI), Miller, R. (CoI), Symons, D. (CoI) & Wilson, A. (CoI)
1/1/12 → 7/31/12
Project: Research project
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Reaching First-Year Students in Their First Weeks at Loyola Marymount University
Andrade, R. & Jackson, J., 2024, In: Marketing Library Services. 38, 4Research output: Contribution to journal › Article
Open Access -
You Don’t Need X: How Email Marketing Triumphs over Social Media Noise in Campus Communications.
Jackson, J., Mar 2 2024.Research output: Contribution to conference › Presentation
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The Eras Tour of library marketing
Kelly, K. & Jackson, J. M., 2023, In: Public Services Quarterly. 19, 4, p. 302-308 7 p.Research output: Contribution to journal › Article
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Apples and Oranges: An Indicator for Assessing the Relative Impact of Library Events
Jackson, J., Andrade, R., Rosen, R. & Raby, C., Jul 12 2022, In: Journal of Library Outreach Engagement. 2, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Developing Competencies for Outreach Work in Academic Libraries
Metzger, R. & Jackson, J. M., Jul 1 2022, In: College Research Libraries. 83, 4, 28 p.Research output: Contribution to journal › Article › peer-review
Activities
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Public Services Quarterly (Journal)
Jackson, J. (Editor)
2024 → …Activity: Publication peer-review and editorial work › Editorial activity
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Library Marketing Conference Group (External organization)
Jackson, J. (Member)
2024 → …Activity: Membership › Membership of board
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Library Marketing and Communication Conference Online
Meadowcroft, T. (Participant), Boivin, C. (Participant) & Jackson, J. (Participant)
May 23 2024Activity: Participating in or organizing an event › Organization of a conference
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Cataloging Queer Library Issues
Jackson, J. (Participant), Rolla, P. (Participant), Parks, T. (Participant), Rosen, R. (Participant) & Raby, C. (Participant)
2021Activity: Participating in or organizing an event › Organization of a conference
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Keep it Green: Leading Sustainable and Successful Online Teams
Jackson, J. (Speaker)
2016Activity: Talk or presentation › Invited talk
Prizes
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ACRL Excellence in Academic Libraries Award
Jackson, J. (Recipient), 2020
Prize: Prize (including medals and awards)
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American Library Association PR X-change Award. For “Librarians Take Over LMU SnapChat”
Jackson, J. (Recipient), 2017
Prize: Prize (including medals and awards)
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American Library Association PR X-change Award. For “LMU Day of Giving Social Media Campaign”
Jackson, J. (Recipient), 2017
Prize: Prize (including medals and awards)
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ALISE/ProQuest Methodology Paper Competition
Jackson, J. (Recipient), 2016
Prize: Prize (including medals and awards)
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Institute for Research Design in Librarianship Scholar
Jackson, J. (Recipient), 2014
Prize: Prize (including medals and awards)
Press/Media
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The Good Stuff: A Librarian’s Perspective on LeVar Burton’s Global Conversation
1/22/24
1 item of Media coverage
Press/Media: Research