Personal profile
About
You can contact Julian Saint Clair at [email protected].
Julian K. Saint Clair earned a B.A. in business administration from Clark Atlanta University and an M.S. and Ph.D. in marketing & consumer psychology from University of Washington’s Foster School of Business. His work focuses on marketplace equity through the lens of consumer identity and learning. Subtopics include multiple identities, multiculturalism, intersectionality, stereotypes and diversity marketing. Saint Clair’s interdisciplinary approach has led to publications in premier outlets such as Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Education, and the Association for Consumer Research (ACR) Film Festival. He has been recognized by the American Marketing Association, National Black MBA Association, Ph.D. Project, and ACR for excellence in diversity marketing. Saint Clair uses his expertise in inclusive brand strategy and communications to work with individuals and organizations to create positive value for stakeholder communities across a range of industries and sectors.
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Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
Shulman, J. D., Cunha, M. & Saint Clair, J. K., Jan 1 2025, In: Marketing Science. 44, 1, p. 242 1 p.Research output: Contribution to journal › Article › peer-review
Open Access -
When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception
Uduehi, E., Saint Clair, J. K., Hamilton, M. & Reed II, A., Aug 1 2025, In: Journal of Consumer Research. 52, 2, p. 330-350 21 p.Research output: Contribution to journal › Article › peer-review
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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
Uduehi, E., Saint Clair, J. K. & Crabbe, R., 2024, (Accepted/In press) In: Journal of Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
Clair, J. K. S. & Cunha, M., Oct 1 2024, In: Journal of Consumer Research. 51, 3, p. 497-519 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Work with me or work for me: The effect of brand roles depends on implicit theories of self-change
Rai, D., Lin, C. W., Yang, C. M. & Saint Clair, J. K., Oct 2024, In: Journal of Consumer Psychology. 34, 4, p. 551-569 19 p.Research output: Contribution to journal › Article › peer-review
Prizes
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President’s Fritz B. Burns Distinguished Teaching Award
Saint Clair, J. (Recipient), 2024
Prize: Prize (including medals and awards)