Personal profile
About
Kai Prins is an interdisciplinary teacher and scholar who studies the influence of the rhetoric of advertising, marketing, and branding on the formation and performance of identity in digital and consumer culture. They specialize in the intersections of economics, gender, media, and culture as they play out through the rhetoric of marketing and advertising of social justice and “culture war” issues; the convergence of wellness, gender, and conspiracy theory in digital media; and the mainstreaming and commoditization of drag performance.
Before returning to academia, Kai worked as a content marketing manager, producing marketing, in-house PR, and social media content and strategy for Human Resources technology, staffing, and high-tech companies in the SF Bay Area. Kai is also an award-wining drag performer.