Research output per year
Research output per year
Personal profile
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Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: A bottom-up approach to consumer and marketing education
Viswanathan, M., Jaikumar, S., Sreekumar, A., Dutta, S. & Duhachek, A., Jul 11 2024, In: Journal of Consumer Affairs. 20 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Addressing Grand Challenges through the Bottom-up Marketing Approach: Lessons from Subsistence Marketplaces and Marketplace Literacy
Viswanathan, M., Sreekumar, A., Sridharan, S. & Sinha, G. R., Apr 2024, In: Journal of the Academy of Marketing Science. 52, 5, p. 1279-1300 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
Ferdous, A. S., Akareem, H. S., Viswanathan, M., Hollebeek, L. D. & Ringer, A., May 2024, In: Industrial Marketing Management. 119, p. 147-161 15 p.Research output: Contribution to journal › Article › peer-review
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Student loan debt and mental health: a comprehensive review of scholarly literature from 1900 to 2019
Sinha, G. R., Viswanathan, M. & Larrison, C. R., 2024, In: Journal of Evidence-Based Social Work (United States). 21, 3, p. 363-393 31 p.Research output: Contribution to journal › Article › peer-review
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Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing
Viswanathan, M., Jun 2023, In: Journal of Public Policy and Marketing. 42, 4, p. 358-360Research output: Contribution to journal › Article › peer-review