Personal profile
About
Mitchell (Mitch) Hamilton earned a B.S. in marketing from San Diego State University, an MBA from Clark Atlanta University, and a Ph.D. in marketing from Syracuse University. Mitch began as an assistant professor of marketing at LMU in the fall of 2012. Prior to his arrival, he was an instructor at Syracuse University, a market research analyst and he worked for a collegiate athletics marketing department. His research examines the relationship between consumer self-image and brand evaluation, within a digital context, and also investigates various image manipulation mechanisms that are unique to digital environments. After an 8 year educational odyssey, Mitch finally returned home to Southern California with his wife, Chinyarai, and their daughter, Rylie.
Education:
PhD: Syracuse University (2012); MBA: Clark Atlanta University (2006); BS: San Diego State University (2002)
Education:
PhD: Syracuse University (2012); MBA: Clark Atlanta University (2006); BS: San Diego State University (2002)
Related documents
Research Interests
- Consumer Self-Image
- Digital Marketing
- Branding
- Marketing & Business Law
Disciplines
- Marketing
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Creating cool: The crafting, development, and management of cool brands
Matos, G., Bennett, D. H. S., Hamilton, M. L., Ruvalcaba, C., Upadhyaya, B. & Anaza, N. A., Feb 6 2025, In: Journal of Global Fashion Marketing. 16, 2, p. 131-155 25 p.Research output: Contribution to journal › Article › peer-review
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When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception
Uduehi, E., Saint Clair, J. K., Hamilton, M. & Reed II, A., Aug 1 2025, In: Journal of Consumer Research. 52, 2, p. 330-350 21 p.Research output: Contribution to journal › Article › peer-review
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Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
Bennett, D. H. S., Matos, G., Anaza, N. A., Ruvalcaba, C. & Hamilton, M., Mar 24 2023, In: Journal of Consumer Marketing. 40, 3, p. 261-272 12 p.Research output: Contribution to journal › Article › peer-review
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Dine-in or take-out: Modeling millennials’ cooking motivation and choice
Namin, A., Ratchford, B. T., Saint Clair, J. K., Bui, M. & Hamilton, M. L., Mar 2020, In: Journal of Retailing and Consumer Services. 53, 101981.Research output: Contribution to journal › Article › peer-review
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Impact of message design on banner advertising involvement and effectiveness: An empirical investigation
Rohm, A., Namin, A. & Hamilton, M., Feb 17 2020, In: Journal of Marketing Communications. 26, 2Research output: Contribution to journal › Article › peer-review