Mitchell Hamilton

Search results

• 2017

  Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

  Saint Clair, J. K., Hamilton, M. & Bennett, D., Jan 7 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 919-923 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information

  Clair, J. K. S., Hamilton, M. & Bennett, D., Apr 30 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 125-129 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract

  Rohm, A., Kaltcheva, V. & Hamilton, M., Apr 30 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1283 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

  Open Access