Research output per year
Research output per year
Search results
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2023
Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
Bennett, D. H. S., Matos, G., Anaza, N. A., Ruvalcaba, C. & Hamilton, M., Mar 24 2023, In: Journal of Consumer Marketing. 40, 3, p. 261-272 12 p.Research output: Contribution to journal › Article › peer-review
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2020
Dine-in or take-out: Modeling millennials’ cooking motivation and choice
Namin, A., Ratchford, B. T., Saint Clair, J. K., Bui, M. & Hamilton, M. L., Mar 2020, In: Journal of Retailing and Consumer Services. 53, 101981.Research output: Contribution to journal › Article › peer-review
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Impact of message design on banner advertising involvement and effectiveness: An empirical investigation
Rohm, A., Namin, A. & Hamilton, M., Feb 17 2020, In: Journal of Marketing Communications. 26, 2Research output: Contribution to journal › Article › peer-review
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2019
Is it Expensive? The Dual Effect of Construal Level on Price Judgments
Saint Clair, J. K., Hamilton, M. L., Woodham, O. P., Namin, A. T. & Bennett, D. H. S., Jul 3 2019, In: Journal of Marketing Theory and Practice. 27, 3, p. 298-311 14 p.Research output: Contribution to journal › Article › peer-review
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2017
I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching
Woodham, O. P., Hamilton, M. L. & Leak, R. L., Apr 3 2017, In: Journal of Marketing Theory and Practice. 25, 2, p. 141-159 19 p.Research output: Contribution to journal › Article › peer-review
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2016
Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions
Hamilton, M., Kaltcheva, V. D. & Rohm, A. J., Mar 21 2016, In: Journal of Consumer Marketing. 33, 2, p. 135-144 10 p.Research output: Contribution to journal › Article › peer-review
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Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion
Hamilton, M., Kaltcheva, V. D. & Rohm, A. J., 2016, In: Journal of Interactive Marketing. 36, p. 121-133 13 p.Research output: Contribution to journal › Article › peer-review
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2015
The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making
Bui, M., Kemp, E. & Hamilton, M., 2015, In: Journal of Promotion Management. 21, 6, p. 739-759 21 p.Research output: Contribution to journal › Article › peer-review