Research output per year
Research output per year
Personal profile
About
Professor My (Myla) Bui earned her Ph.D. from the University of Arkansas and her MBA from Loyola University New Orleans. In the fall of 2009, she joined Loyola Marymount University as an Assistant Professor of Marketing. She has professional experience in promotional marketing through Nola.com and business development/market research through Intralox Inc., USA.
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Music to the ears: the role of sonic branding in advertising
Kemp, E., Cho, Y. N., Bui, M. & Kintzer, A., 2024, In: International Journal of Advertising. 43, 6, p. 1039-1059 21 p.Research output: Contribution to journal › Article › peer-review
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RAISE: leveraging responsible AI for service excellence
Alkire, L., Bilgihan, A., Bui, M., Buoye, A. J., Dogan, S. & Kim, S., Jul 17 2024, In: Journal of Service Management. 35, 4, p. 490-511 22 p.Research output: Contribution to journal › Article › peer-review
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Healthcare brands sound off: evaluating the influence of sonic branding in shaping consumer perceptions
Kemp, E., Kopp, S. W. & Bui, M., Jul 25 2023, In: International Journal of Pharmaceutical and Healthcare Marketing. 17, 3, p. 340-352 13 p.Research output: Contribution to journal › Article › peer-review
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It’s a force of habit: influences of emotional eating on indulgent tendencies
Bui, M., Krishen, A. & Kemp, E., May 4 2023, In: Journal of Consumer Marketing. 40, 4, p. 445-457 13 p.Research output: Contribution to journal › Article › peer-review
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Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement
Bui, M., Krishen, A. S., Anlamlier, E. & Berezan, O., Apr 2022, In: Psychology and Marketing. 39, 4, p. 683-693 11 p.Research output: Contribution to journal › Article › peer-review