Robert D. Winsor

Search results

• 2021

  Alan P. Fiske’s relational models framework: Applications to customers’ relationships with service marketers

  Kaltcheva, V. D., Winsor, R. D. & Patino, A., Jan 1 2021, Customer Relations. Nova Science Publishers, Inc., p. 1-36 36 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2016

  Marketing organization and accountability

  Stewart, D. W. & Winsor, R. D., 2016, Accountable Marketing: Linking Marketing Actions to Financial Performance. Taylor and Francis Inc., p. 243-260 18 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2015

  Rethinking Contraceptive Retail Placement for Male Consumers

  Winsor, R. D., Manolis, C. & True, S. L., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 232-235 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter

• Service Delivery: a Postmodern Perspective

  Manolis, C., Winsor, R. D. & Kelley, S. W., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 51-55 5 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2013

  Marketing Strategy

  Winsor, R. D., Jan 1 2013, Strategic Management in the 21St Century: Volume 1: The Operational Environment: Volume 2: Corporate Strategy: Volume 3: Theories of Strategic Management. Bloomsbury Publishing Plc., Vol. 2. p. V2-95-V2-120

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2011

  Alan P. Fiske's relational models framework: Applications to customers' relationships with service marketers

  Kaltcheva, V. D., Winsor, R. D. & Patino, A., 2011, Customer Relations. Nova Science Publishers, Inc., p. 1-36 36 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter
• 2008

  The changing face of Korean marketing management

  Yoo, C. & Winsor, R. D., Oct 20 2008, The Changing Face of Korean Management. Routledge Taylor & Francis Group, p. 52-76 25 p.

  Research output: Chapter in Book/Report/Conference proceeding › Chapter