Research output per year
Research output per year
Search results
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1998
Applications of the theory of cognitive dissonance in marketing
Winsor, R. & Hesperich, L., 1998, Proceedings Of The Twenty-seventh Annual Meeting Of The Western Decision Sciences Institute. McClatchey, C. & Fowler, K. (eds.). p. 126-130 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Liability and operational issues related to the legal domain of franchising: A review of the literature
Winsor, R. & Quinones, R., 1998, Proceedings Of The Twenty-seventh Annual Meeting Of The Western Decision Sciences Institute. McClatchey, C. & Fowler, K. (eds.). p. 95-99 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution