Personal profile
About
Sijun Wang is an Professor of Marketing at Loyola Marymount University. Before joining the faculty in 2010, she was an Associate Professor of Marketing at California State Polytechnic University. Wang also taught at Beijing Institute of Technology and the University of Alabama. Wang has consulted for companies from various industries worldwide, including BASF Group (USA), Educe Software Co. (India), China Aluminum Group (China), and Kaile Technology Co. (China). She holds distinguished guest professorship at Huazhong University of Science & Technology (China) and Beijing Institute of Technology (China). Wang is a member of the American Marketing Association and Academy of Marketing Science Association.
Dr. Wang received her PhD at the University of Alabama in 2004, her MS at the University of Alabama in 2003, her MS at Wuhan Institute of Technology in 1994, and her BS at Xi’An Jiaotong University in 1990.
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Customers’ tales: Special-request motives and responses to frontline employees’ denials
Wang, S., Bove, L. L., Beatty, S. E. & Lu, F. C., Feb 2026, In: Journal of Business Research. 204, 115803.Research output: Contribution to journal › Article › peer-review
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The power of contextual attire: Effects of style and color brightness on customer mood and food consumption
Wang, S., Dong, J. & Guo, Y., Feb 2026, In: Journal of Retailing and Consumer Services. 89, 104589.Research output: Contribution to journal › Article › peer-review
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Bridging employee engagement and customer engagement in a service context
Qi, J., Wang, S. & Lindsey Hall, K. K., May 2023, In: Journal of Business Research. 160, 113803.Research output: Contribution to journal › Article › peer-review
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Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy
Li, B., Wang, S., Lei, L. & Li, F., May 23 2022, In: Journal of Consumer Marketing. 39, 4, p. 317-332 16 p.Research output: Contribution to journal › Article › peer-review
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Interplay of consumer animosity and product country image in consumers’ purchase decisions
Wang, S., Tang, Z., Stewart, D. W. & Paik, Y., Apr 30 2022, In: Journal of International Business Studies. 54, 3, p. 505-513 9 p.Research output: Contribution to journal › Article › peer-review
Prizes
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Rains Award for Excellence in Scholarship and Creative Works
Wang, S. (Recipient), 2023
Prize: Prize (including medals and awards)