Research output per year
Research output per year
Personal profile
About
Valitchka Kaltcheva is a marketing professor with an interest in retail environmental impact, services, marketer-consumer relationships and consumer motivation.
Education: PhD: University of Florida (2001); MBA: Higher Institute of Economics, Bulgaria (1994); BA: Trinity College (1993)
Research:
Kaltcheva is interested in retail environment impact, services, marketer–consumer relationships and consumer motivation.
Education: PhD: University of Florida (2001); MBA: Higher Institute of Economics, Bulgaria (1994); BA: Trinity College (1993)
Research:
Kaltcheva is interested in retail environment impact, services, marketer–consumer relationships and consumer motivation.
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Alan P. Fiske’s relational models framework: Applications to customers’ relationships with service marketers
Kaltcheva, V. D., Winsor, R. D. & Patino, A., Jan 1 2021, Customer Relations. Nova Science Publishers, Inc., p. 1-36 36 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Improving Student Presentation Skills Using Asynchronous Video-Based Projects
Namin, A., Ketron, S. C., Kaltcheva, V. D. & Winsor, R. D., Dec 2021, In: Journal of Management Education. 45, 6, p. 987-1010 24 p.Research output: Contribution to journal › Article › peer-review
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Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching
Maddox, L., Patino, A., Kaltcheva, V. D. & Pitta, D. A., May 1 2018, In: Journal of Advertising Education. 22, 1, p. 23 1 p.Research output: Contribution to journal › Article › peer-review
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Using Social Media to Create Customer Value Through Immersive and Satisfying Interactions: An Abstract
Rohm, A., Kaltcheva, V. & Hamilton, M., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1283 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
Open Access -
Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions
Hamilton, M., Kaltcheva, V. D. & Rohm, A. J., Mar 21 2016, In: Journal of Consumer Marketing. 33, 2, p. 135-144 10 p.Research output: Contribution to journal › Article › peer-review