Velitchka Kaltcheva

Search results

• 2021

  Improving Student Presentation Skills Using Asynchronous Video-Based Projects

  Namin, A., Ketron, S. C., Kaltcheva, V. D. & Winsor, R. D., Dec 2021, In: Journal of Management Education. 45, 6, p. 987-1010 24 p.

  Research output: Contribution to journal › Article › peer-review
• 2018

  Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching

  Maddox, L., Patino, A., Kaltcheva, V. D. & Pitta, D. A., May 1 2018, In: Journal of Advertising Education. 22, 1, p. 23 1 p.

  Research output: Contribution to journal › Article › peer-review
• 2016

  Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

  Hamilton, M., Kaltcheva, V. D. & Rohm, A. J., Mar 21 2016, In: Journal of Consumer Marketing. 33, 2, p. 135-144 10 p.

  Research output: Contribution to journal › Article › peer-review

• Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

  Hamilton, M., Kaltcheva, V. D. & Rohm, A. J., 2016, In: Journal of Interactive Marketing. 36, p. 121-133 13 p.

  Research output: Contribution to journal › Article › peer-review
• 2014

  Customers' relational models as determinants of customer engagement value

  Kaltcheva, V. D., Patino, A., Laric, M. V., Pitta, D. A. & Imparato, N., Mar 11 2014, In: Journal of Product and Brand Management. 23, 1, p. 55-61 7 p.

  Research output: Contribution to journal › Article › peer-review

• How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

  Patino, A., Kaltcheva, V. D., Pitta, D., Sriram, V. & Winsor, R. D., Jan 7 2014, In: Journal of Consumer Marketing. 31, 1, p. 2-12 11 p.

  Research output: Contribution to journal › Article › peer-review
• 2013

  Do customer relationships mitigate or amplify failure responses?

  Kaltcheva, V. D., Winsor, R. D. & Parasuraman, A., Apr 2013, In: Journal of Business Research. 66, 4, p. 525-532 8 p.

  Research output: Contribution to journal › Article › peer-review

• Front-of-package product labels: Influences of varying nutritional food labels on parental decisions

  Bui, M., Kaltcheva, V. D., Patino, A. & Leventhal, R. C., 2013, In: Journal of Product and Brand Management. 22, 5, p. 352-361 10 p.

  Research output: Contribution to journal › Article › peer-review

• Impact of promotions on shopper price comparisons

  Kaltcheva, V. D., Winsor, R. D., Patino, A. & Shapiro, S., Jul 2013, In: Journal of Business Research. 66, 7, p. 809-815 7 p.

  Research output: Contribution to journal › Article › peer-review
• 2012

  Adolescent Motivations for Reality Television Viewing: An Exploratory Study

  Patino, A., Kaltcheva, V. D. & Smith, M. F., Mar 2012, In: Psychology and Marketing. 29, 3, p. 136-143 8 p.

  Research output: Contribution to journal › Article › peer-review

• Segmenting the toy industry: A study of pre-teen Millennials

  Patino, A., Kaltcheva, V. D., Lingelbach, D. & Pitta, D. A., Mar 2012, In: Journal of Consumer Marketing. 29, 2, p. 156-162 7 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access
• 2011

  Impact of retail environment extraordinariness on customer self-concept

  Kaltcheva, V. D., Patino, A. & Chebat, J. C., Jun 2011, In: Journal of Business Research. 64, 6, p. 551-557 7 p.

  Research output: Contribution to journal › Article › peer-review

• The appeal of reality television for teen and pre-teen audiences: The power of connectedness and psycho-demographics

  Patino, A., Kaltcheva, V. D. & Smith, M. F., 2011, In: Journal of Advertising Research. 51, 1

  Research output: Contribution to journal › Article › peer-review
• 2010

  The impact of customers' relational models on price-based defection

  Kaltcheva, V. D., Winsor, R. D. & Parasuraman, A., Jan 1 2010, In: Journal of Marketing Theory and Practice. 18, 1, p. 5-22 18 p.

  Research output: Contribution to journal › Article › peer-review
• 2009

  Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions

  Kaltcheva, V. D. & Parasuraman, A., Jun 2009, In: Journal of Business Research. 62, 6, p. 601-608 8 p.

  Research output: Contribution to journal › Article › peer-review
• 2007

  The effect of market and merchant comparisons on customer satisfaction: The moderating role of information uncertainty and price negotiation

  Kaltcheva, V. D. & Tsiros, M., 2007, In: Advances in Consumer Research. 34, p. 365-366 2 p.

  Research output: Contribution to journal › Article › peer-review