Abstract
Presents a study assessing the applicability of the Cultural Imperialism (CI) framework of commercial television in India. Factors precipitating commercial television in the region; Experiences of Business India TV personnel; Change in the structure of media communications and its' implications on the Indian culture.
| Original language | American English |
|---|---|
| Pages (from-to) | 364-385 |
| Journal | Journal of Broadcasting and Electronic Media |
| Volume | 44 |
| Issue number | 3 |
| State | Published - 2000 |
Disciplines
- Communication
- Social and Behavioral Sciences