Original language | English |
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Pages (from-to) | 156-159 |
Number of pages | 4 |
Journal | Journal of the Academy of Marketing Science |
Volume | 45 |
Issue number | 2 |
DOIs | |
State | Published - Mar 1 2017 |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing