| Original language | English |
|---|---|
| Pages (from-to) | 156-159 |
| Number of pages | 4 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 45 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 1 2017 |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing