@article{fc5975892cbf46caa53da3c924f7505a,
title = "A cross-national study of intergenerational influence: US and PRC",
keywords = "Brand preferences, China, Conformity motivation, Decomposition, Intergenerational influence",
author = "Carter Mandrik and Yeqing Bao and Sijun Wang",
note = "Publisher Copyright: {\textcopyright} 2018, Emerald Publishing Limited.",
year = "2018",
doi = "10.1108/JCM-02-2016-1717",
language = "English",
volume = "35",
pages = "91--104",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "1",
}