A guide to commercial copytesting services

David W. Stewart; David H. Furse; Randall P. Kozak

doi:10.1080/01633392.1983.10505330

A guide to commercial copytesting services

David W. Stewart, David H. Furse, Randall P. Kozak

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-43
Number of pages	43
Journal	Current Issues and Research in Advertising
Volume	6
Issue number	1
DOIs	https://doi.org/10.1080/01633392.1983.10505330
State	Published - Mar 1983

ASJC Scopus Subject Areas

Marketing

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10.1080/01633392.1983.10505330

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title = "A guide to commercial copytesting services",

author = "Stewart, {David W.} and Furse, {David H.} and Kozak, {Randall P.}",

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JO - Current Issues and Research in Advertising

JF - Current Issues and Research in Advertising

IS - 1

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A guide to commercial copytesting services

ASJC Scopus Subject Areas

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