A “hidden” side of consumer grocery shopping choice

Aidin Namin, Yashar Dehdashti

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)16-27
Number of pages12
JournalJournal of Retailing and Consumer Services
Volume48
DOIs
StatePublished - May 2019

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumer demographics
  • Consumer grocery shopping choice
  • Consumer packaged goods
  • Finite Mixture Models
  • Latent class analysis
  • Retailing

Cite this