A model of trust and compliance in franchise relationships

Mark A.P. Davies, Walfried Lassar, Chris Manolis, Melvin Prince, Robert D. Winsor

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)321-340
Number of pages20
JournalJournal of Business Venturing
Volume26
Issue number3
DOIs
StatePublished - May 2011

ASJC Scopus Subject Areas

  • Business and International Management
  • Management of Technology and Innovation

Keywords

  • Compliance
  • Conflict
  • Franchising
  • Reciprocity
  • Satisfaction
  • Trust

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