A transaction cost approach to channel design with application to multi-channels settings

George John; Madhu Viswanathan; Mrinal Ghosh

A transaction cost approach to channel design with application to multi-channels settings

George John, Madhu Viswanathan, Mrinal Ghosh

Marketing and Business Law

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook Of Research On Distribution Channels
Editors	CA Ingene, JR Brown, RP Dant
Pages	379-404
Number of pages	26
State	Published - 2019

Cite this

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title = "A transaction cost approach to channel design with application to multi-channels settings",

author = "George John and Madhu Viswanathan and Mrinal Ghosh",

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editor = "CA Ingene and JR Brown and RP Dant",

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AU - Viswanathan, Madhu

AU - Ghosh, Mrinal

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M3 - Chapter

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BT - Handbook Of Research On Distribution Channels

A2 - Ingene, CA

A2 - Brown, JR

A2 - Dant, RP

ER -

A transaction cost approach to channel design with application to multi-channels settings

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