A typology of online shoppers based on shopping motivations

Andrew J. Rohm; Vanitha Swaminathan

doi:10.1016/S0148-2963(02)00351-X

A typology of online shoppers based on shopping motivations

Andrew J. Rohm, Vanitha Swaminathan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	748-757
Number of pages	10
Journal	Journal of Business Research
Volume	57
Issue number	7
DOIs	https://doi.org/10.1016/S0148-2963(02)00351-X
State	Published - Jul 2004
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Access to Document

10.1016/S0148-2963(02)00351-X

Cite this

@article{d65d4325bc6347c48f59574b944abeb8,

title = "A typology of online shoppers based on shopping motivations",

author = "Rohm, {Andrew J.} and Vanitha Swaminathan",

year = "2004",

month = jul,

doi = "10.1016/S0148-2963(02)00351-X",

language = "English",

volume = "57",

pages = "748--757",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "7",

}

TY - JOUR

T1 - A typology of online shoppers based on shopping motivations

AU - Rohm, Andrew J.

AU - Swaminathan, Vanitha

PY - 2004/7

Y1 - 2004/7

UR - http://www.scopus.com/inward/record.url?scp=1842865614&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=1842865614&partnerID=8YFLogxK

UR - https://digitalcommons.lmu.edu/mbl_fac/21/

U2 - 10.1016/S0148-2963(02)00351-X

DO - 10.1016/S0148-2963(02)00351-X

M3 - Article

AN - SCOPUS:1842865614

SN - 0148-2963

VL - 57

SP - 748

EP - 757

JO - Journal of Business Research

JF - Journal of Business Research

IS - 7

ER -

A typology of online shoppers based on shopping motivations

ASJC Scopus Subject Areas

Access to Document

Other files and links

Cite this