A Typology of Online Shoppers Based on Shopping Motivations

Andrew J. Rohm; Vanitha Swaminathan

doi:10.1016/S0148-2963(02)00351-X

A Typology of Online Shoppers Based on Shopping Motivations

Andrew J. Rohm
, Vanitha Swaminathan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	748-757
Number of pages	10
Journal	Journal of Business Research
Volume	57
Issue number	7
DOIs	https://doi.org/10.1016/S0148-2963(02)00351-X
State	Published - Jul 2004
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1016/S0148-2963(02)00351-X

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title = "A Typology of Online Shoppers Based on Shopping Motivations",

author = "Rohm, \{Andrew J.\} and Vanitha Swaminathan",

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journal = "Journal of Business Research",

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AU - Swaminathan, Vanitha

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JO - Journal of Business Research

JF - Journal of Business Research

IS - 7

ER -

A Typology of Online Shoppers Based on Shopping Motivations

ASJC Scopus Subject Areas

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