Accountable marketing: Linking marketing actions to financial performance

Research output: Book/Report › Book

ASJC Scopus Subject Areas

@book{416440e632534b8da618abfe7be652e0,

title = "Accountable marketing: Linking marketing actions to financial performance",

author = "Stewart, \{David W.\} and Gugel, \{Craig T.\}",

year = "2016",

doi = "10.4324/9781315639703",

language = "English",

isbn = "9780765647061",

publisher = "Taylor and Francis Inc.",

}

TY - BOOK

T1 - Accountable marketing

T2 - Linking marketing actions to financial performance

AU - Stewart, David W.

AU - Gugel, Craig T.

PY - 2016

Y1 - 2016

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U2 - 10.4324/9781315639703

DO - 10.4324/9781315639703

M3 - Book

AN - SCOPUS:84966930531

SN - 9780765647061

BT - Accountable marketing

PB - Taylor and Francis Inc.

ER -