@inbook{7619acdb46fb4665a9b7143b6238acae,
title = "Active Waiting: An Investigation of Delayed Winback Strategies",
keywords = "Current Relation, Profitable Business, Relationship Marketing, Sales Organization, Support Strategy",
author = "Leach, \{Mark P.\} and Liu, \{Annie H.\} and Sijun Wang",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-24184-5\_38",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "159",
booktitle = "Looking Forward, Looking Back Drawing on the Past to Shape the Future of Marketing",
}