Adapting sales influence tactics in the information intensive era

Mark P. Leach, Rhett T. Epler, Sijun Wang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1261-1272
Number of pages12
JournalJournal of Business and Industrial Marketing
Volume36
Issue number8
DOIs
StatePublished - Aug 13 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Adaptive selling behaviors
  • Critical incident technique
  • Customer informedness
  • Information intensive era
  • Salesperson influence tactics

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