@article{fe3d999417d74532bb59c43dc35b3dc3,
title = "Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: A bottom-up approach to consumer and marketing education",
keywords = "abstract thinking, bottom-up approach, consumer education, low-literate consumers, marketplace literacy, subsistence marketplaces",
author = "Madhu Viswanathan and Saravana Jaikumar and Arun Sreekumar and Shantanu Dutta and Adam Duhachek",
note = "Publisher Copyright: {\textcopyright} 2024 The Author(s). Journal of Consumer Affairs published by Wiley Periodicals LLC on behalf of American Council on Consumer Interests.",
year = "2024",
month = jul,
day = "11",
doi = "10.1111/joca.12595",
language = "English",
journal = "Journal of Consumer Affairs",
issn = "0022-0078",
publisher = "Wiley",
}