Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy (vol 52, pg 1279, 2024)

Madhu Viswanathan; Arun Sreekumar; Srinivas Sridharan; Gaurav R. Sinha

doi:10.1007/s11747-024-01069-y

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy (vol 52, pg 1279, 2024)

Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Number of pages	1
Journal	Journal of the Academy of Marketing Science
DOIs	https://doi.org/10.1007/s11747-024-01069-y
State	Published - Nov 28 2024

Access to Document

10.1007/s11747-024-01069-y

Cite this

@article{a2eb2014844540a6b7e2f938083b142d,

title = "Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy (vol 52, pg 1279, 2024)",

author = "Madhu Viswanathan and Arun Sreekumar and Srinivas Sridharan and Sinha, {Gaurav R.}",

year = "2024",

month = nov,

day = "28",

doi = "10.1007/s11747-024-01069-y",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer",

}

TY - JOUR

T1 - Addressing grand challenges through the bottom-up marketing approach

T2 - Lessons from subsistence marketplaces and marketplace literacy (vol 52, pg 1279, 2024)

AU - Viswanathan, Madhu

AU - Sreekumar, Arun

AU - Sridharan, Srinivas

AU - Sinha, Gaurav R.

PY - 2024/11/28

Y1 - 2024/11/28

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=lmupure2024&SrcAuth=WosAPI&KeyUT=WOS:001367191900001&DestLinkType=FullRecord&DestApp=WOS_CPL

U2 - 10.1007/s11747-024-01069-y

DO - 10.1007/s11747-024-01069-y

M3 - Article

SN - 0092-0703

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

ER -

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy (vol 52, pg 1279, 2024)

Access to Document

Other files and links

Cite this