Adolescent influence in family purchase decisions: An update and cross-national extension

Sijun Wang, Betsy B. Holloway, Sharon E. Beatty, William W. Hill

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1117-1124
Number of pages8
JournalJournal of Business Research
Volume60
Issue number11
DOIs
StatePublished - Nov 2007
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Adolescents
  • Cross-national
  • Family purchase decision
  • Influence

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