Advertising as a Determinant of Health in the USA

D. M. Dave, I. R. Kelly

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEncyclopedia of Health Economics
PublisherElsevier
Pages32-50
Number of pages19
ISBN (Electronic)9780123756787
ISBN (Print)9780123756794
DOIs
StatePublished - 2014
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

Keywords

  • Advertising
  • Alcohol
  • Cigarette
  • Demand
  • Elasticity
  • Fast food
  • Marketing
  • Obesity
  • Policy
  • Prescription drugs
  • Price
  • Promotion
  • Public health
  • Soda
  • Soft drinks

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