@inbook{6614b5d53b834acea389692ebfdaa019,
title = "Advertising at the Crossroads: How it Must Change in the Next Century",
keywords = "21st Century, Competitive Environment, Consumer Behavior, Market Place, Organizational Design",
author = "Stewart, {David W.}",
note = "Publisher Copyright: {\textcopyright} 2015, The Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13141-2_65",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "160",
booktitle = "Developments in Marketing Science",
}