Advertising in a new competitive environment: Persuading customers to buy

Margaret Henderson Blair; Allan R. Kuse; David H. Furse; David W. Stewart

doi:10.1016/0007-6813(87)90048-6

Advertising in a new competitive environment: Persuading customers to buy

Margaret Henderson Blair, Allan R. Kuse, David H. Furse, David W. Stewart

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	20-26
Number of pages	7
Journal	Business Horizons
Volume	30
Issue number	6
DOIs	https://doi.org/10.1016/0007-6813(87)90048-6
State	Published - 1987

ASJC Scopus Subject Areas

Business and International Management
Marketing

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10.1016/0007-6813(87)90048-6

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@article{b9396ede16394e068d6ddd9ad675a23b,

title = "Advertising in a new competitive environment: Persuading customers to buy",

author = "{Henderson Blair}, Margaret and Kuse, {Allan R.} and Furse, {David H.} and Stewart, {David W.}",

year = "1987",

doi = "10.1016/0007-6813(87)90048-6",

language = "English",

volume = "30",

pages = "20--26",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "6",

}

TY - JOUR

T1 - Advertising in a new competitive environment

T2 - Persuading customers to buy

AU - Henderson Blair, Margaret

AU - Kuse, Allan R.

AU - Furse, David H.

AU - Stewart, David W.

PY - 1987

Y1 - 1987

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U2 - 10.1016/0007-6813(87)90048-6

DO - 10.1016/0007-6813(87)90048-6

M3 - Article

AN - SCOPUS:45949115447

SN - 0007-6813

VL - 30

SP - 20

EP - 26

JO - Business Horizons

JF - Business Horizons

IS - 6

ER -

Advertising in a new competitive environment: Persuading customers to buy

ASJC Scopus Subject Areas

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