Advertising repetition: A critical review of wearin and wearout

Cornelia Pechmann; David W. Stewart

doi:10.1080/01633392.1988.10504936

Advertising repetition: A critical review of wearin and wearout

Cornelia Pechmann, David W. Stewart

Marketing and Business Law

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	285-329
Number of pages	45
Journal	Current Issues and Research in Advertising
Volume	11
Issue number	1-2
DOIs	https://doi.org/10.1080/01633392.1988.10504936
State	Published - Mar 1988

ASJC Scopus Subject Areas

Marketing

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10.1080/01633392.1988.10504936

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title = "Advertising repetition: A critical review of wearin and wearout",

author = "Cornelia Pechmann and Stewart, {David W.}",

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Advertising repetition: A critical review of wearin and wearout

ASJC Scopus Subject Areas

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