| Original language | English |
|---|---|
| Pages (from-to) | 285-329 |
| Number of pages | 45 |
| Journal | Current Issues and Research in Advertising |
| Volume | 11 |
| Issue number | 1-2 |
| DOIs | |
| State | Published - Mar 1988 |
ASJC Scopus Subject Areas
- Marketing
Advertising repetition: A critical review of wearin and wearout
- Cornelia Pechmann
- , David W. Stewart
Research output: Contribution to journal › Article › peer-review