| Original language | English |
|---|---|
| Pages (from-to) | 39-42 |
| Number of pages | 4 |
| Journal | Journal of Advertising Research |
| Volume | 39 |
| Issue number | 5 |
| State | Published - Sep 1999 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Communication
- Marketing
Advertising wearout: What and how you measure matters
David W. Stewart
Research output: Contribution to journal › Article › peer-review