@article{a81a553c5ab74c9589e8ff7904a6df21,
title = "Advocates and adversaries: examining the role of supplier advocacy on customer reacquisition",
keywords = "buying center, customer reacquisition, lost customers, motivation theory, supplier advocacy",
author = "Leach, \{Mark P.\} and Liu, \{Annie H.\} and Pullins, \{Ellen Bolman\} and Sijun Wang",
note = "Publisher Copyright: {\textcopyright} 2021 Pi Sigma Epsilon National Educational Foundation.",
year = "2021",
doi = "10.1080/08853134.2021.1919521",
language = "English",
volume = "41",
pages = "316--329",
journal = "Journal of Personal Selling and Sales Management",
issn = "0885-3134",
publisher = "Taylor and Francis Group",
number = "4",
}