Affordance-based User Personas: A mixed-method Approach to Persona Development

Mostafa Mesgari; Chitu Okoli; Ana Ortiz de Guinea

Affordance-based User Personas: A mixed-method Approach to Persona Development

Mostafa Mesgari, Chitu Okoli, Ana Ortiz de Guinea

Information Systems and Business Analytics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Amcis 2015 Proceedings
Number of pages	17
State	Published - 2015

Keywords

Persona
Affordance
Card sorting
Cluster analysis
Interview
Mixed-method

Cite this

@inproceedings{1541bf6b9e394b51bad961bd3469eac0,

title = "Affordance-based User Personas: A mixed-method Approach to Persona Development",

keywords = "Persona, Affordance, Card sorting, Cluster analysis, Interview, Mixed-method",

author = "Mostafa Mesgari and Chitu Okoli and {de Guinea}, {Ana Ortiz}",

year = "2015",

language = "English",

booktitle = "Amcis 2015 Proceedings",

}

TY - GEN

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T2 - A mixed-method Approach to Persona Development

AU - Mesgari, Mostafa

AU - Okoli, Chitu

AU - de Guinea, Ana Ortiz

PY - 2015

Y1 - 2015

KW - Persona

KW - Affordance

KW - Card sorting

KW - Cluster analysis

KW - Interview

KW - Mixed-method

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M3 - Conference contribution

BT - Amcis 2015 Proceedings

ER -

Affordance-based User Personas: A mixed-method Approach to Persona Development

Keywords

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