@inproceedings{6b41159dae174607bf14fd9331ee9d26,
title = "Affordance-based user personas: A mixedmethod approach to persona development",
keywords = "Affordance, Card sorting, Cluster analysis, Interview, Mixed-method, Persona",
author = "Mostafa Mesgari and Chitu Okoli and {Ortiz De Guinea}, Ana",
year = "2015",
language = "English",
series = "2015 Americas Conference on Information Systems, AMCIS 2015",
publisher = "Americas Conference on Information Systems",
booktitle = "2015 Americas Conference on Information Systems, AMCIS 2015",
note = "21st Americas Conference on Information Systems, AMCIS 2015 ; Conference date: 13-08-2015 Through 15-08-2015",
}