@inbook{534f2f1577414a0288c105ec05e54880,
title = "Alan P. Fiske{\textquoteright}s relational models framework: Applications to customers{\textquoteright} relationships with service marketers",
author = "Kaltcheva, {Velitchka D.} and Winsor, {Robert D.} and Anthony Patino",
note = "Publisher Copyright: {\textcopyright} 2010 Nova Science Publishers, Inc.",
year = "2021",
month = jan,
day = "1",
language = "English",
pages = "1--36",
booktitle = "Customer Relations",
publisher = "Nova Science Publishers, Inc.",
}