Alan P. Fiske's relational models framework: Applications to customers' relationships with service marketers

Research output: Chapter in Book/Report/Conference proceeding › Chapter

ASJC Scopus Subject Areas

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title = "Alan P. Fiske's relational models framework: Applications to customers' relationships with service marketers",

author = "Kaltcheva, \{Velitchka D.\} and Winsor, \{Robert D.\} and Anthony Patino",

year = "2011",

language = "English",

isbn = "9781617612107",

pages = "1--36",

booktitle = "Customer Relations",

publisher = "Nova Science Publishers, Inc.",

}

TY - CHAP

T1 - Alan P. Fiske's relational models framework

T2 - Applications to customers' relationships with service marketers

AU - Kaltcheva, Velitchka D.

AU - Winsor, Robert D.

AU - Patino, Anthony

PY - 2011

Y1 - 2011

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AN - SCOPUS:84896235173

SN - 9781617612107

SP - 1

EP - 36

BT - Customer Relations

PB - Nova Science Publishers, Inc.

ER -