@article{1b078b0a1fdd49cc9f663f6457c8c80f,
title = "Alcohol warnings and warning labels: An examination of alternative alcohol warning messages and perceived effectiveness",
keywords = "Alcoholic drinks industry, Consumer attitudes, Labeling, Perception",
author = "DeCarlo, \{Thomas E.\} and Roxanne Parrott and Raymond Rody and Winsor, \{Robert D.\}",
year = "1997",
doi = "10.1108/07363769710186060",
language = "English",
volume = "14",
pages = "448--460",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald",
number = "6",
}