Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers

Aidin Namin, Gonca P. Soysal, Brian T. Ratchford

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)671-681
Number of pages11
JournalJournal of Business Research
Volume145
DOIs
StatePublished - Jun 2022

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Demand uncertainty
  • Fashion product characteristics
  • Finite mixture model
  • Latent class analysis
  • Retailing
  • Seasonal goods

Cite this