An empirical analysis of demand variations and markdown policies for fashion retailers

Aidin Namin, Brian T. Ratchford, Gonca P. Soysal

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)126-136
Number of pages11
JournalJournal of Retailing and Consumer Services
Volume38
DOIs
StatePublished - Sep 2017

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Fashion goods
  • Price markdown
  • Product adoption
  • Revenue management
  • Seasonal goods

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